Global Online Video Advertisement Market: Size, Trends & Forecasts (2019-2023)

01 Sep, 2019 | Daedal Research | 89 Pages
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Scope of the Report

The report entitled “Global Online Video Advertisement Market: Size, Trends & Forecasts (2019-2023)”, provides in-depth analysis of the global online video advertisement, with detailed analysis of market size and growth. The report provides analysis of the advertisement market by value, online advertisement market by value & by segment, online video advertisement market by value & by region. The report further provides detailed regional analysis of the online video advertisement market by value.

Moreover, the report also assesses the key opportunities in the market and outlines the factors that are and would be driving the growth of the industry. Growth of the overall global online video advertisement has also been forecasted for the years 2019-2023, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.

The major players dominating the online video advertisement market are Amazon.com Inc., Alphabet Inc., Facebook Inc. and CBS Corporation. The four companies have been profiled in the report providing detailed analysis of their financial information and business strategies.

Region Coverage

The US
China
ROW

Company Coverage

Amazon.com Inc.
Alphabet Inc.
Facebook Inc.
CBS Corporation

Executive Summary

Online Advertising is a platform on which the publisher allows the advertiser to display the company’s product advertisement on the website or mobile application. There are numerous online platform on which the advertisement can be displayed, such platforms includes social media websites, electronic mail websites, different messaging websites etc.

Online advertisement can be bifurcated in different types, which includes web-banner advertising, floating advertisements, display advertising, video advertising and many other.

Online video advertising is more effective form of advertising, as the advertisement includes both audio and video elements which make the advertisement more engaging and informative. Additionally, video advertisement provides large exposure to the advertiser, owing to the increase in number of publishers for online video advertisement.

The global online video advertisement market has perceived progressive growth in the past few years and estimations are made that during the forecasted period (2019-2023) the market would augment at an escalating growth rate. The global online video advertisement market growth would be supported by numerous growth drivers such as increasing number of video streaming users, growing smartphone penetration, escalating social messaging application users, rising global population, growth in electronic mail users, increasing open-source video platform, rising social media users, surging internet penetration and many other factors.

However, the growth of global online video advertisement market would be negatively impacted by various challenges. Some of the foremost challenges faced by the market are audience fragmentation, fraud, piracy & malware and ad blocking.
1. Executive Summary

2. Introduction

2.1 Online Advertisement: An Overview
2.1.1 Different Type of Online Advertisement

2.2 History of Online Advertisement: An Overview
2.3 Video Advertisement: An Overview
2.4 Online Advertisement Segmentation by Media Platform
2.5 Advantages and Disadvantages of Online Video Advertisement

3. Global Market Analysis

3.1 Global Advertisement Market: An Analysis
3.1.1 Global Advertisement Market by Value

3.2 Global Online Advertisement Market: An Analysis

3.2.1 Global Online Advertisement Market by Value
3.2.2 Global Online Advertisement Market by Segment (Online Video Advertisement and Online Other Advertisement)
3.2.3 Global Other Online Advertisement Market by Value

3.3 Global Online Video Advertisement Market: An Analysis

3.3.1 Global Online Video Advertisement Market by Value
3.3.2 Global Online Video Advertisement Market by Region (The US, China and ROW)

4. Regional Market Analysis

4.1 China Advertisement Market: An Analysis
4.1.1 China Advertisement Market by Value

4.2 China Online Advertisement Market: An Analysis

4.2.1 China Online Advertisement Market by Value
4.2.2 China Online Advertisement Market by Media Platform (e-commerce, search engine, portal & news, online video, social, classifieds, verticals and others)

4.3 China Online Advertisement Market: Media Platform Analysis

4.3.1 China Search Engine Advertisement Market by Value
4.3.2 China E-commerce Advertisement Market by Value
4.3.3 China Portal & News Advertisement Market by Value
4.3.4 China Social Advertisement Market by Value
4.3.5 China Classified Advertisement Market by Value
4.3.6 China Verticals Advertisement Market by Value

4.4 China Online Video Advertisement Market: An Analysis

4.4.1 China Online Video Advertisement Market by Value
4.4.2 China Online Video Advertisement Market by Formats (pre-roll ads and other video ad formats)
4.4.3 China Pre-Roll Video Advertisement Market by Value
4.4.4 China Other Online Video Advertisement Market by Value

4.5 The US Online Video Advertisement Market: An Analysis
4.5.1 The US Online Video Advertisement Market by Value

4.6 ROW Online Video Advertisement Market: An Analysis
4.6.1 ROW Online Video Advertisement Market by Value

5. Market Dynamics

5.1 Growth Drivers
5.1.1 Increasing Number of Video Streaming Users
5.1.2 Growth in Electronic Mail Users
5.1.3 Rising Global Population
5.1.4 Escalating Social Messaging Application Users
5.1.5 Growing Smartphone Penetration
5.1.6 Rising Social Media Users
5.1.7 Surging Internet Penetration
5.1.8 Increasing Open-source Video Platform

5.2 Challenges
5.2.1 Audience Fragmentation
5.2.2 Fraud, Piracy and Malware
5.2.3 Ad Blocking

5.3 Market Trends
5.3.1 Growth in Chatbot Technology
5.3.2 Rising Artificial Intelligence Technology
5.3.3 Budding Augmented Reality (AR) Technology
5.3.4 Developing Virtual Reality (VR) Technology

6. Competitive Landscape

6.1 Global Online Video Advertisement Market Players: A Financial Comparison
6.2 Global Online Video Advertisement Market Players’ by Research & Development Expenditure

7. Company Profiles

7.1 Alphabet Inc.
7.1.1 Business Overview
7.1.2 Financial Overview
7.1.3 Business Strategy

7.2 Facebook Inc.
7.2.1 Business Overview
7.2.2 Financial Overview
7.2.3 Business Strategy

7.3 CBS Corporation
7.3.1 Business Overview
7.3.2 Financial Overview
7.3.3 Business Strategy

7.4 Amazon.Com, Inc.
7.4.1 Business Overview
7.4.2 Financial Overview
7.4.3 Business Strategy

List of Figures

Figure 1: Different Type of Online Advertisement
Figure 2: History of Online Advertisement
Figure 3: Video Advertisement Formats
Figure 4: Online Advertisement Segmentation by Media Platform
Figure 5: Advantages and Disadvantages of Online Video Advertisement
Figure 6: Global Advertisement Market by Value; 2014-2018 (US$ Billion)
Figure 7: Global Advertisement Market by Value; 2019-2023 (US$ Billion)
Figure 8: Global Online Advertisement Market by Value; 2014-2018 (US$ Billion)
Figure 9: Global Online Advertisement Market by Value; 2019-2023 (US$ Billion)
Figure 10: Global Online Advertisement Market by Segment; 2018 (Percentage, %)
Figure 11: Global Other Online Advertisement Market by Value; 2014-2018 (US$ Billion)
Figure 12: Global Other Online Advertisement Market by Value; 2019-2023 (US$ Billion)
Figure 13: Global Online Video Advertisement Market by Value; 2014-2018 (US$ Billion)
Figure 14: Global Online Video Advertisement Market by Value; 2019-2023 (US$ Billion)
Figure 15: Global Online Video Advertisement Market by Region; 2018 (Percentage, %)
Figure 16: China Advertisement Market by Value; 2014-2018 (US$ Billion)
Figure 17: China Advertisement Market by Value; 2019-2023 (US$ Billion)
Figure 18: China Online Advertisement Market by Value; 2014-2018 (US$ Billion)
Figure 19: China Online Advertisement Market by Value; 2019-2023 (US$ Billion)
Figure 20: China Online Advertisement Market by Media Platform; 2018 (Percentage, %)
Figure 21: China Search Engine Advertisement Market by Value; 2014-2018 (US$ Billion)
Figure 22: China Search Engine Advertisement Market by Value; 2019-2023 (US$ Billion)
Figure 23: China E-commerce Advertisement Market by Value; 2014-2018 (US$ Billion)
Figure 24: China E-commerce Advertisement Market by Value; 2019-2023 (US$ Billion)
Figure 25: China Portal & News Advertisement Market by Value; 2014-2018 (US$ Billion)
Figure 26: China Portal & News Advertisement Market by Value; 2019-2023 (US$ Billion)
Figure 27: China Social Advertisement Market by Value; 2014-2018 (US$ Billion)
Figure 28: China Social Advertisement Market by Value; 2019-2023 (US$ Billion)
Figure 29: China Classified Advertisement Market by Value; 2014-2018 (US$ Billion)
Figure 30: China Classified Advertisement Market by Value; 2019-2023 (US$ Billion)
Figure 31: China Verticals Advertisement Market by Value; 2014-2018 (US$ Billion)
Figure 32: China Verticals Advertisement Market by Value; 2019-2023 (US$ Billion)
Figure 33: China Online Video Advertisement Market by Value; 2014-2018 (US$ Billion)
Figure 34: China Online Video Advertisement Market by Value; 2019-2023 (US$ Billion)
Figure 35: China Online Video Advertisement Market by Formats; 2018 (Percentage, %)
Figure 36: China Pre-Roll Video Advertisement Market by Value; 2014-2018 (US$ Billion)
Figure 37: China Pre-Roll Video Advertisement Market by Value; 2019-2023 (US$ Billion)
Figure 38: China Other Online Video Advertisement Market by Value; 2014-2018 (US$ Billion)
Figure 39: China Other Online Video Advertisement Market by Value; 2019-2023 (US$ Billion)
Figure 40: The US Online Video Advertisement Market by Value; 2014-2018 (US$ Billion)
Figure 41: The US Online Video Advertisement Market by Value; 2019-2023 (US$ Billion)
Figure 42: ROW Online Video Advertisement Market by Value; 2014-2018 (US$ Billion)
Figure 43: ROW Online Video Advertisement Market by Value; 2019-2023 (US$ Billion)
Figure 44: Global Number of Video Streaming User; 2017-2023 (Million)
Figure 45: Global Number of Electronic Mail Users; 2017-2021 (Billion)
Figure 46: Global Population and Urban Population; 2014-2018 (Billion & Percentage, %)
Figure 47: Global Number of Smartphone Social Messaging Users; 2016-2021 (Billion)
Figure 48: Global Smartphone Penetration; 2015-2021 (Percentage, %)
Figure 49: Global Social Media Users; 2014-2019 (Billion)
Figure 50: Global Internet Penetration; 2013-2018 (Percentage, %)
Figure 51: Global Chatbot Market Revenue; 2017-2023 (US$ Billion)
Figure 52: Global Artificial Intelligence Market Revenue; 2017-2025 (US$ Billion)
Figure 53: Global Augmented Reality (AR) Market; 2016-2022 (US$ Billion)
Figure 54: Global Virtual Reality (VR) Market; 2016-2022 (US$ Billion)
Figure 55: Global Online Video Advertisement Market Player by Research & Development Expenditure; 2016-2018 (US$ Billion)
Figure 56: Alphabet Inc. Revenue; 2014-2018 (US$ Billion)
Figure 57: Alphabet Inc. Revenue by Segment; 2018 (Percentage, %)
Figure 58: Alphabet Inc. Revenue by Region; 2018 (Percentage, %)
Figure 59: Facebook Inc. Revenue; 2014-2018 (US$ Billion)
Figure 60: Facebook Inc. Revenue by Segment; 2018 (Percentage, %)
Figure 61: Facebook Inc. Revenue by Region; 2018 (Percentage, %)
Figure 62: CBS Corporation Revenue; 2014-2018 (US$ Billion)
Figure 63: CBS Corporation Revenue by Segment; 2018 (Percentage, %)
Figure 64: Amazon.Com, Inc. Net Sales; 2014-2018 (US$ Billion)
Figure 65: Amazon.Com, Inc. Net Sales by Segment; 2018 (Percentage, %)
Figure 66: Amazon.Com, Inc. Net Sales by Region; 2018 (Percentage, %)
Table 1: Global Online Video Advertisement Market Players: A Financial Comparison; 2018

SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.

REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.

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