Market Research Services Global Market Briefing 2017 Including Ð Marketing Research and Public Opinion Polling. Covering Ð Nielsen Holdings, WPP, International Data Corporation, Ipsos

05 Dec, 2016 | The Business Research Company | 39 Pages
Market research services comprise companies that offers services such as aiding in marketing activities, studying and analyzing the market as per client needs and specifications. The market research services market does not include legal services, accounting, and other major general professional services.

Market Research Services Global Market Briefing provides strategists, marketers and senior management with the critical information they need to assess the global market research services.

Reasons to Purchase

¥ Get up to date information available on the market research services market globally.
¥ Identify growth segments and opportunities.
¥ Facilitate decision making on the basis of historic and forecast data and understand the drivers and restraints on the market.
¥ Develop strategies based on likely future developments.
¥ Gain a global perspective on the development of the market.

Description

Market Research Services Global Market Briefing Report from The Business Research Company covers market characteristics, size and growth, segmentation, regional breakdowns, competitive landscape, market shares, trends and strategies for this market.

The market characteristics section of the report defines and explains the market.

The market size section gives the Market research services market revenues, covering both the historic growth of the market and forecasting the future.

Drivers and restraints looks at the external factors supporting and controlling the growth of the market.

Market segmentations break down the key sub sectors which make up the market. The regional breakdowns section gives the size of the market geographically.

Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in the last three years are identified.

The trends and strategies section highlights the likely future developments in the market research services market and suggests approaches.
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Scope

Markets Compared: Architectural, engineering consultants and other related services, Management consulting services, Advertising, public relations and related services, Scientific research & development, Market research and other general professional services, Market research and general professional services, Photographic services and environmental consulting services.
Companies Mentioned: Nielsen Holdings, WPP, IDC, Ipsos, GFK, Mintel, Euromonitor International, NPD Group, Researchnow and BCC Research
Geographic scope: Americas, Europe, Asia, Middle East and Africa, Oceania.
Time series: Five years historic and forecast.
Data: Market value in $ billions.
Data segmentations: Regional breakdowns, market share of competitors, key sub segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Executive Summary -
Market research services comprise companies that offers services such as aiding in marketing activities, studying and analyzing the market as per client needs and specifications. The market research services market does not include legal services, accounting, and other major general professional services.

The largest geographic markets by consumption in the market research services sector are the Americas and Europe. The Americas was the largest region in the market research and general professional services market in 2016, accounting for 42% market share. This can be attributed to high demand for broadcast media rating services, opinion research services, internet surveys and public opinion polling services from FMCG, electronics and e-commerce companies. Europe was the second largest region accounting for 30% market share.

Many companies are replacing traditional lengthy surveys with micro surveys to garner quick, real time insights from respondents. Micro surveys offer more real time data with a scope to customize future insights. Micro survey companies also enable companies to quickly interpret and generate trends and patterns. For instance, CustomerThermometer is offering their micro survey tools to generate critical customer insights to organizations looking to identify consumer behavior trends and to enhance customer satisfaction and brand loyalty.
Market Research Services Market Characteristics 5
Market Research Services Market Historic Growth 6
Drivers Of The Market 6
Restraints On The Market 7
Market Research Services Market Forecast 8
Drivers Of The Market 8
Restraints On The Market 9
Market Research Services Market Comparison With Other Segments Of General Professional Services 10
Global General Professional Services Market, Split By Segments, 2016, $ Billion 10
Global General Professional Services Market, Historic and Forecast, By Segment, 2012 Ð 2020 12
Market Research Services Market Regional and Country Comparison 13
Global Market Research Services Market, Split By Region, 2016 13
Global Market Research Services Market, Historic and Forecast Growth, By Region, 2012 Ð 2020 15
Global Market Research Services Market, Split By Country, 2016 16
Global Market Research Services Market, Historic and Forecast Growth, Split By Country, 2012 Ð 2020 18
Market Research Services Market Competitors 20
Nielsen Holdings 21
WPP 22
International Data Corporation (IDC) 23
Ipsos 24
GFK 25
Market Research Services Market Key Mergers and Acquisitions 26
Market Research Services Market Trends and Strategies 27
Micro Surveys Replacing Lengthy Surveys 27
Big Data Analytics Aiding Market Research Activity 27
Adoption Of Advanced Technologies 27
Agile Market Research As An Approach 27
Professional Services Appendix 29
Accounting Services 29
Design, Research, Promotional And Consulting Services 29
Architectural, Engineering, And Related Services 29
Specialized Design Services 30
Management Consulting Services 31
Environmental Consulting Services 32
Scientific Research And Development Services 32
Advertising, Public Relations, And Related Services 33
Market Research And Other General Professional Services 33
Photographic Services 34
Legal Services 34
Research Methodology 35
Abbreviations 35
Currencies 35
Research Inquiries 35
The Business Research Company 35

Table 1: Global Market Research Services Market, Historic Market Size, 2012 Ð 2016, $ Billion 5
Table 2: Global Market Research Services Market, Forecast Market Size, 2016 Ð 2020, $ Billion 7
Table 3: Global General Professional Services Market, Split By Segments, 2016, $ Billion 10
Table 4: Global Market Research Services Market, Split By Region, 2016, $ Billion 12
Table 5: Global Market Research Services Market, Historic and Forecast Growth, Split By Region, 2012 Ð 2020 14
Table 6: Global Market Research Services Market, Split By Country, 2016, $ Billion 15
Table 7: Global Market Research Services Market, Historic and Forecast Growth Rate, Split By Country, 2012 Ð 2020 18
Table 8: Global Market Research Services Market, Key Competitor Market Shares, 2016, Percentage (%) 20
Figure 1: Global Market Research Services Market, Historic Market Size, 2012 Ð 2016, $ Billion 6
Figure 2: Global Market Research Services Market, Forecast Market Size, 2016 Ð 2020, $ Billion 8
Figure 3: Global General Professional Services Market, Split By Segments, 2016, $ Billion 10
Figure 4: Global General Professional Services Market, Historic and Forecast, By Segment, 2012 Ð 2020 12
Figure 5: Global Market Research Services Market, Split By Region, 2016, $ Billion 13
Figure 6: Global Market Research Services Market, Historic and Forecast Growth, Split By Region, 2012 Ð 2020 15
Figure 7: Global Market Research Services Market, Split By Country, 2016, $ Billion 16
Figure 8: Global Market Research Services Market, Historic and Forecast Growth Rate, Split By Country, 2012 Ð 2020 18
Figure 9: Global Market Research Services Market, Key Competitor Market Shares, 2016, Percentage (%) 20
Nielsen Holdings, WPP, IDC, Ipsos, GFK, Mintel, Euromonitor International_ NPD Group_ Researchnow_ BCC Research
Market Research Services Global Market Briefing 2017

Including Ð Marketing Research and Public Opinion Polling.

Covering Ð Nielsen Holdings, WPP, International Data Corporation, Ipsos

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Market Research Services Market, Market Research Services Market Size, Market Research Services Market Segmentation, Market Research Services Market Competitors, Market Research Services Market Value chain, Market Research Services Market Forecast, Market Research Services Market Historic Growth, Market Research Services Market Drivers, Market Research Services Market Restraints, Market Research Services Market Geography, Market Research Services Market trends, Market Research Services Market Total Value, Market Research Services Market Mergers and Acquisitions

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